RÉMY MARTIN

360º Integrated Marketing Program

[Advertising] National print & major market outdoor

[Campaign] Celebrations & banquets [Headline] “Rémy Shares All Your Happy Moments”

[Collateral development] 1) In-language in-store POS Signage; 2) Consumer premiums – posters, calendars, red envelopes

[In-store demos] 1) Product sampling/tasting; 2) Couponing & promotional incentives for retailers

[Event Marketing] Owning the banquet & celebration market:
1) Annual Moon Gala; 2) Annual Concert of Excellence; 3) Banquet benue promotions & incentives

[Casino Marketing] Promoting Rémy as CRM gifting for casino VIP Customers

[Public Relations] Asian Media Press Tour to Rémy Vineyards in Cognac, France Delivered Dozens of Major Favorable Rémy feature stories

[Results] Relationships That Delivered: 1) Rémy is the #1 Cognac brand in Asian American Market, the only place where Hennessey is not the market Leader.